Prof. Biswajita Parida

Associate Professor

(FPM, IIM Ahmedabad)

Biography

GLOCOLL 2024: Harvard Business School (HBS), Boston, USA
FPM: Indian Institute of Management Ahmedabad (IIMA), India
B.Tech: Applied Electronics and Instrumentation
Industry Experience: TATA Consultancy Services (TCS)

 

Teaching

Consumer Behavior, Marketing Management, Product and Brand Management, Integrated Marketing Communication, Marketing Research

 

Research

Consumer Behavior, Technology and Marketing, Taboo Demarketing, Sustainability Marketing

 

Projects/Training Programs

CEP: New Product Development and Management (NPDM), Executive Programme for Advanced Product Management (EPAPM), Executive Programme for Tech Product Management (EPTPM), e-ITEC programme on Strategic Marketing for Govt. Schemes and Policies

Training: Startup India, India Post, Indian Oil, National Academy of Defence Production (NADP), SKUAST-Kashmir, Lodha Group, NIIT, Federation of Automobile Dealers Associations (FADA), Healthcare Entrepreneurship, Marketing of Goals, Initiatives & Causes (MAGIC), BML Munjal Group, SkillEedge

Projects: Archaeological Survey of India, Recruit-Japan, Bill & Melinda Gates Foundation, Ministry of Textiles, India

 

Contact

Dr. Biswajita Parida
Associate Professor
Area: Marketing
Phone No.: (091) 011-2654-8430
Email Id: biswajitap@dms.iitd.ac.in
Website: https://www.biswajitaparida.com/