Prof. Biswajita Parida

Prof. Biswajita Parida is an Assistant Professor in Marketing at the Department of Management Studies at IIT Delhi.  She is a fellow of the Indian Institute of Management Ahmedabad (IIM A). She has taught at various B-schools including XLRI Jamshedpur, IIM Sambalpur, and NMIMS Mumbai. Her research interests are in the area of Consumer Behavior, Advertising, and Branding (Advertising scheduling and placement, Children and Advertisement, Meaning making: of the brands, by the brands, and for the brands, Consumer decision making under pressure of time, place, and company). She has presented her work at various national and international conferences. Her teaching interests include Integrated Marketing Communication, Product and Brand Management, Evolution of Consumer Behavior, Marketing Management, Technology and Marketing etc.