Dr. Avinash Jain

Assistant Professor

(FPM, IIM Lucknow)

Biography

FPM: Indian Institute of Management Lucknow (Marketing)
Industry Experience: Mahindra & Mahindra Financial Services (Maketing & Strategy)

 

Teaching
  • Marketing Management
  • Marketing Research
  • Brand Management
  • Services Marketing

 

Research

My research sits at the intersection of marketing and the greater good, focusing on how consumer behavior and experiences can foster well-being and sustainability. I explore themes like coping, ethical consumption, and purposeful engagement. The aim is to build a research program that contributes meaningfully to both marketing and society.
Scholar Link : https://scholar.google.com/citations?user=5CYvyPMAAAAJ&hl=en&oi=ao

Contact

Dr. Avinash Jain
Assistant Professor
Area: Marketing
Email: avinashjain@dms.iitd.ac.in