Executive Management Programme in
Strategic Innovations, Digital Marketing, & Business Analytics
Department of Management Studies
Indian Institute of Technology Delhi
(5th Jan – 6 June 2017, Classes on Weekends)

Selected & Waitlisted Candidates  - Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics

Shortlisted Candidates for Interviews - Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics


With the advent of the internet driven era, organizations are transforming their operations so that they can harness the power of the web driven ecosystem and grow sustainably. This has led to the digitization of both processes and products. In such a digital economy, the need was realised to leverage upon innovative business models to reach out to new customers and segments. In view of this, digital marketing and hence the emergence of search engines and social media has played a significant role. In addition to this, strategic innovation approaches are needed to optimize the innovation portfolio, to help organizations achieve sustained competitive advantage and transformational growth. These emerging approaches are heavily dependent on leveraging the information assets of the organizations which is possible through the business analytics.

Objectives:

  1. Gain the insights of strategic innovation and work towards achieving competitive advantage
  2. Understand how to use digital marketing, using search engines and social media
  3. Understand the different models of business analytics (e.g. web, social media, big data, etc)

Contents:

Core Areas: Fundamentals of management across functional areas like finance, marketing, operations, economics, human resources and strategy. Special focus: Understanding the E-Business Economy, Strategic Innovations, Business Model Innovations, Innovation Ecosystem, Innovation Culture and Performance, E-Supply Chain, E-Payments, Web 3.0, Social Media, Social Media Analytics, Search Engine Optimization, Web Analytics, Wordpress, Information Security in the Cyber World, Smart Cities and Smart Technologies, Emergence of Big Data, Data modeling in MS Excel, Consulting Basics, Business intelligence and Data mining, Decision Support Systems, Machine Learning, Qualitative data analysis, Advanced multivariate data analytics – regression, structural equation modelling etc.

IIT DELHI PROGRAM COORDINATORS:

Dr. Arpan Kumar Kar                          
arpankar@dms.iitd.ac.in (+91-11-26597320)

Dr. Sanjay Dhir                                  
sanjaydhir@dms.iitd.ac.in (+91-11-26596386)

Dr. P. Vigneswara Ilavarasan               
vignes@iitd.ac.in (+91-11-26591174)

Experts for Sessions:

Faculty Members of IIT Delhi, and domain experts from the government/industry.

For whom:

Corporate professionals, fresh and young graduates, entrepreneurs, academicians, owner-managers, senior and middle level managers.

How to Apply:

Please fill the online application form. Please also fill up the offline application form. Enclose self-attested copies of all the relevant certificates and documents to support the given details in the hard copy submission. Please send the hard copy of your application to: Dr Arpan Kumar Kar, Programme Coordinator, Room 505, Department of Management Studies, Vishwakarma Bhawan, IIT Delhi, Hauz Khas, New Delhi-110016.
Note: Both online application and hard copy application / documents need to be sent for completion of application.

Links to Forms:


(Please copy and paste the above links, if clicking them doesn’t work)

Fees Detail:

  • Fees for full program is Rs. 1, 50,000.00

Dates:

  • Last date for application: 30th November, 2016 (Extended from 15th November 2016)
  • Shortlisting & personal interview: 3rd December, 2016  Within 16th December, 2016
  • Final list of selection: Within 20th December, 2016
  • Registration: Within 23rd December, 2016
  • Commencement of classes: 5th Jan 2016.

Selection:

Shortlisted Candidates for Interviews - Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics

Selected & Waitlisted Candidates  - Executive Management Programme in Strategic Innovations, Digital Marketing, & Business Analytics

Shortlisted applicants shall be called for a personal interview.

List of applicants whose hard copies and online applications have been received (Click here)