Prof. Mahim Sagar

PROFESSOR

(Ph.D., IIITM/G)

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I am Professor at IIT Delhi in the area of Marketing. We are working in the area of Consumer Based & Community drive arketing/Branding of Public & Private goods/ service.While developing these research agendas, we have focused on multiple streams like Marketing /Branding of Public goods /service  and the challenges encountered in Marketing Public Policy, Ethical Branding, Not for Profit Marketing, Social Marketing, and Product Management & Business Models.

These researches are done in varied domains like IT, Telecom, Health, FMCG & Public Policy by using inductive and deductive protocols

To know more: Dr. Mahim Sagar

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